Adopting a customer-first approach for happier loyal customers and continued growth.
An intensive programme of customer insight, analytics and detailed customer strategy development, to create and operationalise a customer-led cultural transformation. Suited for retailers who want to differentiate and revolutionise their customer strategy by putting the customer at the centre of day to day operations and making sure they know their customers better than anyone else.
Customer Knowledge is a solution for organisational transformation, where businesses can innovate and grow via a deeper understanding of their customers.
|Customer Knowledge||Customer Strategy|
|Create and enrich your customer data||Perform organisational health checks for customer-centric capabilities and data strategy|
|Assess your insight capability and identify gaps||Embed customer promises and commitments into the company’s business processes|
|Optimise customer segments and customer attributes using omni-channel data sources||Create and execute a differentiated customer plan prioritising investments where it matters most|
|Perform loyalty driver analysis to define key customer needs before, during and after the shopping experience||Monitor, track and report on customer experience improvements and opportunities|
|Implement prescriptive analytics to identify and improve business performance|
dunnhumby is helping leading retailers to stand out in an extremely competitive market, improve shareholder value and grow customer numbers and loyalty with a customer-first strategic approach.
The dunnhumby Customer Centricity Study says that customer-led businesses outperform their competition, with the top 25% achieving: