Data analysis firm dunnhumby, recently shared the results of its Customer Centricity Index (CCI) exclusively with FORBES. The survey takes measure of customers’ perceptions of how well retailers meet their needs and wants.
DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms’ grocery purchasing and television audience data.
dunnhumbyUSA and TiVo Research and Analytics agreed to expand an existing relationship that combines TiVo’s set-top-box viewing data from 4.4 million households with dunnhumby’s grocery purchase information from 60 million households.
According to new research from dunnhumby, a consumer’s sensitivity to price greatly influences their response to advertising tactics and the channel of delivery. Justin Petty, vice-president of media solutions, explains what this might mean for marketers and decision makers.
We've all heard the claims: The rapid advance of in-store technology will enable retailers to offer customized offers to shoppers; deliver better service via endless aisles and mobile checkouts; and give shoppers the freedom to use their own devices to enhance their brick and mortar shopping experiences.