The multichannel model is where the future is headed, said Justin Petty, vice president of global media solutions and partnerships at dunnhumby. Justin was a panelist at Wharton's School's Future of Advertising Program which explored innovations in measuring effectiveness.
Prince Andrew has visited the Ealing headquarters of dunnhumby - one of the largest employers in the borough. The Duke of York was introduced to data scientists at the firm in Uxbridge Road, as met graduates and interns to discuss the graduate trainee programme.
In a world where the customer demands that brands are "ubiquitous but under their control," retailers must learn to use the data in their businesses to give customers what they want if they are to prosper.
dunnhumby said the acquisition would allow it to offer clients greater understanding of customer purchasing patterns and behaviours through Standard Analytics’ predictive sales modeling and real-time out of stock alerts.
dunnhumby, the world’s leading customer science company, acquired Standard Analytics (SA) LLC, a pioneer of machine learning and advanced analytics focused on sales forecasting, to bolster the company’s existing algorithms portfolio. The Standard Analytics brand name will cease to exist, while its technology and key personnel will be absorbed by dunnhumby. Terms of the deal were not disclosed.
When it comes to service, McDonald's Corporation’s customers just aren’t lovin’ it. After posting its first monthly same-store sales decline in nine years last October, the world’s largest restaurant chain started to push its workforce to provide service with a smile.
"Unknown unknowns" are going to form a significant part of the "rosy" future for data science and data scientists, according to Giles Pavey, head of data science and innovation for dunnhumby, an analytics consultancy whose clients include the likes of Tesco, Coca-Cola and Unilever, some of the biggest companies in the world.