dunnhumby recognised by Forrester as loyalty services Notable Provider

London, UK, 6 May 2026 | dunnhumby today announced it has been recognised as a Notable Provider in The Loyalty Services Landscape, Q2 2026 by Forrester.

The Forrester publication lists organisations that provide customer understanding, enterprise loyalty strategy design, loyalty member experience and loyalty programme design as core services. In making its determination Forrester assessed a number of provider competencies such business value, market maturity, market dynamics and provider capability.

This latest recognition follows the inclusion of dunnhumby by Forrester as a Notable Vendor in its Retail Planning Platforms Landscape Q4 2025.

About dunnhumby

The science of serving every customer. Together. At scale.

As the essential intelligence layer connecting the world’s leading retailers and brands dunnhumby helps businesses grow through faster, better decision making.

Sitting at the intersection of loyalty, media, and category management, dunnhumby helps to navigate complex and competing priorities. Combining AI-enabled science, software, and trusted advice, together with over 35 years of dedicated retail experience, dunnhumby is recognised as a leader in connecting customer insight and action to build loyalty, drive performance, and deliver results that last.

With offices in locations across Europe, Asia, Africa, and the Americas, dunnhumby works with iconic retailers and brands including Tesco, Walmart Data Ventures, Coca-Cola, Meijer, Procter & Gamble, and L’Oréal, to make smarter decisions today and tomorrow.