Construction began Thursday on a consumer-data company's new $122 million headquarters in the heart of downtown Cincinnati, a development being touted for deepening the city's ongoing transformation from a declining Rust Belt dinosaur to a region pulsing with new development and revitalization.
Metro Inc. here, in partnership with dunnhumby Canada, is collecting a range of loyalty and digital data that is employed to “personalize every interaction we can with customers,” said Marc Giroux, chief marketing and communications officer, Metro, in a presentation at the National Retail Federation’s Annual Conference in mid-January.
dunnhumbyUSA’s new downtown Cincinnati headquarters will reach the equivalent of almost 14 stories high, cost $122 million to build and will be dubbed dunnhumby Centre once it’s completed in late 2014.
As the leader of one of downtown's fastest growing employers, the native of Scotland is making a big impression. Construction of the marketing and customer-focus firm's new offices at high-profile Fifth and Race streets is getting under way. And Aitken, son of a working-class single mom, has embraced a number of local causes from getting corporate support for the Freestore Foodbank's Power Pack Program for schools to serving on the board of the Cincinnati Symphony Orchestra.
Forrester Research’s report on customer lifecycle management shows how dunhumby’s practice of putting the customer first is able to anticipate a customer’s future needs so marketing communications are far more effective.
In order to dig into some of the various factors that drive shopper loyalty, Perishables Buyer spoke with Saundra Linn, senior vice president, client leadership at dunnhumbyUSA. See page 8 for interview.