Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.

Food Sales Edge Up in August But Miss The Olympic Effect

3 September 2013 — The Grocer

Food sales managed to climb 1.4% on a like-for-like basis according to a study by Tesco and dunnhumby

Consumer Confidence Edges Up In Latest Tesco Survey

27 August 2013 — The Grocer

Shoppers are finding more reasons to be cheerful about the economic outlook, according to a new report from Tesco and its data division, dunnhumby.

Feel Good Factor Lifts Consumer Confidence To Three-Year High

25 August 2013 — Telegraph

A new report today claims the proportion of shoppers who agree the economic situation in the country has improved has more than doubled to 21pc in the past three months.

Marketing to the Quantified Self

20 August 2013 — AdExchanger

As technology enables consumer-collected data at scale, often referred to as the quantified self, first-party data has become a misnomer. First-party data needs to be defined from the perspective of the true first party -- the consumer -- who is collecting the data, not the publisher or the marketer.

Use CRM Data To Build Relevance -- And Avoid Message Overload

13 August 2013 — Advertising Age

Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the competition for attention is growing. The result is a lot of branded content clutter.

dunnhumby Participating in 2013 Hispanic Retail 360 Summit

13 August 2013 — Comcast Spotlight

Lung Huang, Vice President of Digital Advertising, Global Partnerships, will be participating in a panel discussion looking at how to reach English-language-preferred Hispanic audiences across multiple screens.

D2 Cincinnati Agenda & Speaker Line-Up Announced

31 July 2013

Early Bird Registration Open Until August 11

dunnhumby Plans Relocation to London W6

31 July 2013 — MrWeb

In the UK, retail data specialist dunnhumby is planning to relocate 1,000 staff from its two Ealing offices to a newly refurbished, 115,000 sq ft building in Hammersmith, in 2016.

Direct Marketing's Media Take Over

31 July 2013 — Marketing News

Today, the convergence of Big Data and addressable media is creating new, thrilling implications for the future of direct marketing. The two have a symbiotic relationship with each other – more data improves our ability to increase relevancy in consumer touchpoints, which in turn yields better response (clicks/comments/purchases) and hence generates more data.

Ground Your Innovation Strategy In The Shopper

30 July 2013 — MediaPost

New Product Development (NPD) is a key competitive strategy for consumer goods companies, but traditional means of identifying revolutionary ideas are falling short. Billions of dollars are invested annually throughout the NPD life cycle with nearly 20,000 new consumer goods products launching each month globally, according to Mintel. With the unprecedented amount of data available to consumer packaged goods manufacturers today, why do we continue to accept a 90% failure rate for an expensive and vital competitive asset like new product innovation?