Businesses have an enormous opportunity today to propel their loyalty strategy into the next realm of customer engagement. This next realm is also the next stage in the loyalty lifecycle, one where the customer engages with a brand and a business emotionally.
The multichannel model is where the future is headed, said Justin Petty, vice president of global media solutions and partnerships at dunnhumby. Justin was a panelist at Wharton's School's Future of Advertising Program which explored innovations in measuring effectiveness.
Prince Andrew has visited the Ealing headquarters of dunnhumby - one of the largest employers in the borough. The Duke of York was introduced to data scientists at the firm in Uxbridge Road, as met graduates and interns to discuss the graduate trainee programme.
In a world where the customer demands that brands are "ubiquitous but under their control," retailers must learn to use the data in their businesses to give customers what they want if they are to prosper.