dunnhumby announces Dan Olley as new Chief Executive Officer

London, UK – October 04, 2021 – dunnhumby announces the appointment of Dan Olley as their new Chief Executive Officer. Dan will join the business at the end of January 2022, from RELX, the global information analytics company, where he is Executive Vice President and Chief Technology Officer for Elsevier. He brings with him nearly three decades of experience leading global digital teams and a proven track record of building transformative digital products and platforms.

“I’m honoured and excited to be invited to serve as the CEO of dunnhumby.” says Dan. “In an age where data and analytics will be at the heart of every industry transformation, dunnhumby’s long heritage in generating customer data insights for its clients, creating truly innovative products and services, and its amazing colleague culture, position it perfectly to go from strength to strength. I look forward to getting started.”

Ken Murphy, Tesco CEO said: “I’m delighted to welcome Dan to the Tesco team. Dan has the experience and the capabilities to take dunnhumby forward, bringing truly innovative products and valuable customer insights to more businesses around the world. I look forward to working closely with Dan as we strengthen the partnership between Tesco and dunnhumby and work to build a deeper understanding of our customers.”

Claire Lorains will be continuing as interim CEO until Dan joins in January 2022, before returning to Tesco Group.


About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.