dunnhumby strengthens executive team with the appointment of Gaby Appleton

• Gaby Appleton joins dunnhumby’s executive team to lead global product strategy and services
• Brings extensive experience across digital innovation, public sector tech, and B2B product leadership

London, UK, 28 August 2025 – dunnhumby, the leader in customer data science and AI, has appointed Gaby Appleton to its executive team to lead product strategy and oversee services supporting key clients.  Gaby joins dunnhumby from RX Global, where she served as Chief Digital Product Officer. Over the last 15 years she has led strategy and product management for a range of B2B products, and in 2020 was Product Director at NHS Test and Trace, leading the NHS contact tracing app team and using complex data science and technology to reduce infections during the pandemic. 

At dunnhumby, Gaby will lead Category Management products, driving the strategy and thought leadership to enable the right propositions for clients globally. She will also play a key role in managing dunnhumby services into Tesco across pricing and promotions, space, range and merchandising, and personalised customer engagement.

Josh Bottomley, dunnhumby CEO said: “We are delighted to welcome Gaby to the dunnhumby team. Her extensive experience across digital products, CPGs and retail brings together a unique set of skills and perspectives that will help us better serve our clients in an increasingly connected world.” 

Gaby Appleton said: “It’s great to be joining dunnhumby at such an exciting time for the industry. Data and AI are rapidly transforming retail, and I’m looking forward to helping shape the products and services that will make a real difference to how retailers and brands serve their customers.” 

About dunnhumby 

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. 

With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First. 

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal. Learn more at https://www.dunnhumby.com