Sylvia Cawley appointed as Head of dunnhumby Ireland

• Sylvia Cawley joins dunnhumby Ireland, bringing 17+ years of expertise in media, advertising, and data-driven marketing
• Cawley to drive innovation and growth in retail media, drawing on dunnhumby’s strengths in data, technology, and retail innovation.

Dublin, Ireland – 11 March 2025 | dunnhumby, the global leader in customer data science, has today announced the appointment of Sylvia Cawley as the new Head of dunnhumby Ireland.

With over 17 years of experience at IPG Mediabrands, Sylvia has led strategic initiatives for some of the world’s most recognised brands, including Amazon, Tesco, Deliveroo, and BMW. She brings a wealth of experience in commercial strategy, client relationship management, and leveraging data-driven insights to drive business growth.

Sylvia has a proven track record of building and leading high-performing teams, and her expertise will be instrumental in enhancing dunnhumby’s media proposition in Ireland.

“I am delighted to join dunnhumby at such a transformative time for media in Ireland,” said Sylvia Cawley. “With retail media booming and brands embracing data-driven solutions, this is an incredible opportunity to redefine how they connect with shoppers. I’m excited to collaborate with such a talented team to drive innovation and growth.”

James Tamblyn, Head of EMEA, dunnhumby, added: “Retail media is becoming a vitally important part of the media mix and how we engage with customers. Significant progress has been made in the past 18 months increasing capability and inventory. We are excited for the next chapter as Sylvia joins dunnhumby, bringing a wealth of media and agency experience, taking Tesco media and measurement to the next level.”

Sylvia’s appointment reinforces dunnhumby’s commitment to innovation and growth in the Irish market, ensuring clients benefit from best-in-class media solutions driven by cutting-edge data science and retail expertise

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal. Learn more at https://www.dunnhumby.com/

 
Media contact
Gavin Greene, dunnhumby, gavin.greene@dunnhumby.com