dunnhumby celebrates Tesco Media success at Campaign’s Media Company of the Year Awards 2026

London, UK, 5 May 2026 | dunnhumby today celebrates the success of its Tesco Media business, which has won the Retail Media category at Campaign’s Media Company of the Year Awards 2026.

The awards celebrate the UK’s most pioneering media owners, publishers and vendors, recognising organisations that are redefining how brands connect with audiences.

Industry recognition for retail media progress

Judges described Tesco Media as “a standout retail media business with exceptional scale and clear momentum”, pointing to its innovation in data-driven advertising and omnichannel shopper engagement.

They highlighted the role of advanced analytics, new in-store formats and brand partnerships, and noted that Tesco Media’s continued evolution is “setting a benchmark for the sector”.

This recognition builds on recent momentum, including multiple wins at the 2025 Media Week Awards and Retail MediaX Awards.

Enabling more connected customer engagement

Tesco Media is powered by dunnhumby and this progress reflects a broader shift in retail media towards more connected, insight-led engagement across the customer journey.

At the centre of this shift is dunnhumby’s behavioural data-led approach, which underpins retail media ecosystems globally – enabling deeper customer understanding and more effective, personalised communication across every channel.

Josh Bottomley, CEO of dunnhumby, said: “I am delighted that our behavioural data-led approach to media is valued by customers, brands and partners far beyond our retail trade heritage.

I would like to congratulate Tash Whitmey, MD of Tesco Media, and the whole Tesco Media team and broader Tesco stakeholder community for their commitment and success.”

This award underscores Tesco Media’s ambition to redefine retail media – moving beyond traditional perceptions of retailer-owned channels to become a trusted media partner for brands.

Through a combination of data, storytelling and omnichannel activation, Tesco Media is helping brands build more meaningful connections with customers, both in-store and beyond.

For more information about Tesco Media, please visit www.dunnhumby.com/tesco-media

About dunnhumby

The science of serving every customer. Together. At scale.

As the essential intelligence layer connecting the world’s leading retailers and brands dunnhumby helps businesses grow through faster, better decision making.

Sitting at the intersection of loyalty, media, and category management, dunnhumby helps to navigate complex and competing priorities. Combining AI-enabled science, software, and trusted advice, together with over 35 years of dedicated retail experience, dunnhumby is recognised as a leader in connecting customer insight and action to build loyalty, drive performance, and deliver results that last.

With offices in locations across Europe, Asia, Africa, and the Americas, dunnhumby works with iconic retailers and brands including Tesco, Walmart Data Ventures, Coca-Cola, Meijer, Procter & Gamble, and L’Oréal, to make smarter decisions today and tomorrow.