16 ways to place the Customer at the heart of your strategy

Aligning business strategy to a Customer-First approach might seem like a daunting task, requiring significant investment. Most retailers are acutely aware of the financial benefits (positive sales growth and increased market share) of becoming more Customer-centric, yet many still struggle to make the commitment. Positioning the Customer as 'top of mind' with your employees and in your stores is a great starting point and our ebook highlights 16 simple Customer-focused initiatives that can start you on the road to Customer-First.