Barometro España 2021: dunnhumby grocery RPI series
6 October '21
Precio. Calidad. Proximidad. Recompensas. Son muchos los atributos que intervienen en la decisión de los consumidores sobre dónde comprar sus alimentos. ¿Pero qué es lo más importante? ¿Cuál es la combinación ideal para atraer a sus clientes? ¿Y qué tan bien se puede lograr esta mezcla?
Como en todos los estudios de RPI que realizamos, los resultados del Barómetro de este año se basan en las opiniones de los compradores del país. En junio de este año, más de 2.600 consumidores españoles completaron una encuesta online que incluía preguntas sobre:
En qué tienda compran y con qué frecuencia.
La cantidad que gastan en los distintos retailers.
Su “conexión emocional” con las diferentes tiendas: cómo se “sienten” con determinados retailers.
Qué cosas les importan más a la hora de comprar.
Qué retailer satisfacen mejor esas expectativas.
Nuestro objetivo: ayudar a los retailers a comprender mejor a sus clientes para ofrecer una propuesta de valor que esté alineada con sus necesidades, para ganar más viajes de compra impulsar un crecimiento sostenible.
El estudio incluye evaluaciones de los siguientes retailers:
Ahorramás
Alcampo
Aldi
Alimerka
Bonpreu
Carrefour
Consum
Coviran
Dia
Eroski
Gadis
Hipercor
Lidl
Mercadona
BM / Super Amara
Si haces parte de la lista de retailers del estudio y deseas solicitar una reunión para discutir tus resultados en detalle entra en contacto directamente con Felipe Carrela.
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6 October '21
