Hoe je klanten kunt behouden

9 July '25

Klaar voor de evolutie van loyaliteit en personalisatie

Loyaliteit blijft een strategische prioriteit voor retailers, maar traditionele programma’s zijn niet langer voldoende. Naarmate de verwachtingen van klanten blijven stijgen en AI personalisatie toegankelijker maakt, is de race begonnen om op te vallen. Hoe je klanten kunt behouden, het nieuwste wereldwijde rapport van dunnhumby, onderzoekt hoe toonaangevende retailers hun aanpak van loyaliteit ontwikkelen in de snel veranderende markt van vandaag.

Het rapport bevat:

Diepgaand onderzoek met belangrijke beslissers in Europa en Noord-Amerika
Een gedetailleerde analyse over hoe loyaliteits- en personalisatiestrategieën verschuiven
Deskundige commentaren van:
- Ashwin Prasad, CEO van Tesco UK
- Marek Świderski van Synerise
- Bryan Roberts, senior analyst bij IGD

Je hoort ook van dunnhumby’s eigen loyaliteitsexperts, Debora Franchim en Siro Descrovi, die drie cruciale vragen bespreken die elke retailer zich vandaag moet stellen om zich op de toekomst voor te bereiden.

Of je nu je huidige strategie bekijkt of kijkt naar wat komen gaat, Hoe je klanten kunt behouden is essentiële lectuur voor retailleiders, loyaliteitsteams en customer marketers.

Rapport downloaden

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