14 May 2019
As media evolves to become more data-driven, programmatic’s role increases with importance. And we should know! It forms a key part of the many seamless media campaigns we create for brands and retailers around the world.
But programmatic is not always easy to understand. 1st party data? Open RTB? App funnel? MAUs? As the programmatic industry develops and the ecosystem changes, so does the lingo, acronyms and expressions. It can be challenging to figure out what each buzzword means. That’s why we’re giving you this: The Programmatic A to Z, a book to help marketers cut through the noise and discover the true value behind each term. Enjoy!
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