Assessment: The Retail Media Maturity Model

29 September '21

How prepared are you for the new age of retail media?

Basic, progressive or world-class? How mature is your company when it comes to retail media?

dunnhumby’s Retail Media Maturity Model helps retailers go beyond ‘gut feel’. By completing a short assessment questionnaire, you can quickly find out where your business sits on a scale that ranges from “basic” to “world-class”. Learn what sets leaders apart from laggards, the principles they’ve adopted and the actions you need to take to move your business further up the scale.

Take the Retail Media Maturity Model assessment and get:

  • A personalised report for your business that details your retail media readiness
  • Analysis of your company’s performance in five major areas that define retail media success
  • Insight into the behaviours of world-class retail media businesses
  • Recommendations and guidance on how to improve your retail media maturity

Take the assessment today