Retailer Preference Index Deutschland 2025

25 November '25

Der Retailer Preference Index (RPI) Deutschland 2025 basiert auf einer einzigartigen, datenbasierten Methodik und wird erstmals auf dem deutschen Markt veröffentlicht. Ursprünglich 2017 in den Vereinigten Staaten entwickelt, wird die Studie inzwischen in 16 internationalen Märkten durchgeführt und bietet damit eine globale Vergleichsperspektive.

Was Sie im Retailer Preference Index Deutschland 2025 finden:

Marktentwicklung
Erhalten Sie Einblicke in den aktuellen Zustand des deutschen Lebensmitteleinzelhandels im Kontext des gegenwärtigen sozioökonomischen Umfelds.

Entscheidungsfaktoren
Erfahren Sie, welche Einflussfaktoren die Kaufentscheidungen deutscher Verbraucher im Lebensmitteleinzelhandel prägen und wie sich diese im Laufe der Zeit verändert haben.

Händler-Ranking basierend auf Wertschöpfung
Entdecken Sie, welche Lebensmittelhändler im Markt am besten positioniert sind – basierend auf Kundenzufriedenheit und den entscheidenden Treibern der Präferenz.

Europäische Perspektive
Vergleichen Sie die Faktoren, die die Kaufentscheidungen deutscher Verbraucher beeinflussen, mit denen anderer führender europäischer Märkte und erkennen Sie Gemeinsamkeiten und Unterschiede.

Für weitere Informationen zum Bericht wenden Sie sich bitte an:
Alexander van Toorn, Regional Director DACH: [email protected]

Retailer Preference Index Deutschland 2025 herunterladen

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