Coming Soon | 2025 dunnhumby Retailer Preference Index – Convenience Channel Edition

Which convenience store retailers are best positioned for long-term growth—and what sets them apart?

Building on the success of the Retailer Preference Index (RPI) for U.S. Grocery, dunnhumby is bringing its industry-leading insights to the Convenience channel. The 2025 Convenience RPI is the only study that uniquely combines sentiment data from over 10,000 U.S. shoppers with performance metrics from the 40 largest convenience and 45 largest QSR retailers, recognizing the importance of not just the traditional but also the foodservice elements of the convenience store channel.

The result? A first-of-its-kind view into what drives both customer preference and financial performance in the convenience channel—helping retailers benchmark, prioritize, and grow.

In this report, you’ll discover:

• Which convenience store retailers are best positioned for long-term market share growth—and why
• How top convenience stores are positioned on foodservice, assortment, price, promotions, and experience
• A special chapter comparing convenience stores against QSRs on specific foodservice levers
• What today’s shoppers really value in a convenience store experience
• How emotional connection fuels growth—and which brands are winning hearts
• Strategic implications for retailers and suppliers looking to stay ahead in a rapidly evolving landscape