Barómetro de Preferencia del Retail España 2025

31 October '25

El Barómetro de Preferencia del Retail España 2025 es un estudio con una metodología única, basada en ciencia de datos, que alcanza su 7ª edición en nuestro país. Creado en Estados Unidos en 2017, actualmente se lleva a cabo en 16 mercados a nivel internacional, lo que permite una perspectiva comparativa global.

Qué puedes encontrar en el Barómetro de Preferencia del Retail España 2025:

Evolución del mercado

Descubre cómo ha cambiado el panorama del retail de alimentación en España en los últimos doce meses de acuerdo con el contexto socioeconómico.

Ranking de retailers en base a su propuesta de valor

Conoce cuáles son los retailers de alimentación mejor posicionados en el mercado en función de la satisfacción de los clientes y los pilares de preferencia.

Pilares de preferencia

Averigua qué factores determinan en mayor medida las decisiones de compra de los consumidores españoles y cómo han evolucionado en el tiempo.

Si quieres recibir información más detallada del informe, contacta con Alexander van Toorn, Regional Director Iberia: [email protected]

Descargar el informe: Barómetro de preferencia del retail España 2025

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