Consumer Trends Tracker Chile | Comportamientos y Expectativas del Cliente en el Retail Moderno Abril 2026
9 April '26
9 April '26A medida que la incertidumbre económica persiste en las Américas, el Consumer Trends Tracker (CTT) de dunnhumby revela cómo los compradores están adaptando sus comportamientos, valores y patrones de gasto en respuesta a las presiones inflacionarias, la fluctuación del poder adquisitivo y una mayor volatilidad del mercado. Los consumidores son cada vez más intencionales y estratégicos: priorizan el valor, negocian costos y recalibran dónde y cómo realizan sus compras.
Este nuevo informe ofrece información oportuna y accionable para ayudar a minoristas, proveedores y marcas a comprender qué está impulsando estos cambios y cómo mantenerse a la delantera en un entorno marcado por la reevaluación económica, la evolución de los canales y un consumidor más pragmático.
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