Próximamente | Primer Índice de Preferencia del Retail (RPI) en Salud & Bienestar – Chile

26 November '25

El Índice de Preferencia del Retail (RPI) es un estudio anual desarrollado por dunnhumby basado en una metodología global aplicada en países como Estados Unidos, Canadá, Brasil, España, Italia, Colombia y México. El RPI reúne las percepciones y sentimientos de miles de compradores (factores de conexión emocional) y las combina con indicadores de percepción de gasto para clasificar los retailers de mejor desempeño.

En esta edición clasificamos a los retailers que ofrecen categorías de Salud y Bienestar en Chile, incluidas farmacias, tiendas de especialidad y supermarcados.

Esta nueva edición revela:

Cuáles retailers están ganando la preferencia del shopper chileno en categorías como farmacia, suplementos y cuidado personal.
Cuáles son los 6 factores más determinantes para los consumidores a la hora de elegir dónde comprar productos de salud y bienestar.
Qué estrategias están utilizando los retailers ganadores para destacarse en un entorno cada vez más competitivo.

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Próximamente | Primer Índice de Preferencia del Retail (RPI) en Salud & Bienestar – Chile

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