Retailer Preference Index Nederland 2025

3 December '25

De Retailer Preference Index Nederland 2025 is een onafhankelijk onderzoek dat gebruikmaakt van een unieke, datagedreven aanpak. Het rapport verschijnt dit jaar voor het eerst in Nederland. De methodiek werd in 2017 ontwikkeld in de Verenigde Staten en wordt inmiddels toegepast in zestien internationale markten, waardoor waardevolle vergelijkingen op wereldniveau mogelijk zijn.

Wat u kunt vinden in de Retailer Preference Index Nederland 2025:

Ontwikkeling van de markt
Een actueel beeld van de Nederlandse supermarktsector, geplaatst binnen het bredere sociaaleconomische klimaat
Voorkeursfactoren
Inzicht in de belangrijkste redenen waarom Nederlandse consumenten voor bepaalde supermarkten kiezen.
Ranglijst van supermarktketens
Een overzicht van welke retailers het sterkst in de markt staan, op basis van klanttevredenheid en hun waardepropositie.
Europees perspectief
Een vergelijking van de Nederlandse markt met andere grote Europese landen: waar liggen de overeenkomsten en waarin verschillen we?

Voor meer gedetailleerde informatie over het rapport kunt u contact opnemen met Alexander van Toorn, Regional Director Nederland: [email protected]

Retailer Preference Index Nederland 2025

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