Consumer Trends Tracker Brasil | Comportamentos e Expectativas do Cliente no Varejo Moderno Abril 2026
9 April '26
9 April '26À medida que a incerteza econômica persiste nas Américas, o Consumer Trends Tracker (CTT) da dunnhumby revela como os shoppers estão adaptando seus comportamentos, valores e gastos em resposta às pressões inflacionárias, à flutuação do poder de compra e ao aumento da volatilidade do mercado. Os consumidores estão cada vez mais intencionais e estratégicos, priorizando valor, negociando custos e repensando onde e como fazem suas compras.
Este novo relatório traz insights oportunos e acionáveis para ajudar varejistas, fornecedores e marcas a entender o que está impulsionando essas mudanças e como se manter à frente em um cenário moldado pela reavaliação econômica, pela evolução dos canais e pelo pragmatismo do consumidor.
| Cookie | Description |
|---|---|
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| Cookie | Description |
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| wordpress_test_cookie | WordPress cookie to read if cookies can be placed, and lasts for the session. |
| wp_lang | This cookie is used to remember the language chosen by the user while browsing. |
| Cookie | Description |
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| fs_lua | Set by FullStory to record the time of the user’s last activity, helping manage session timeouts. |
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| fs_uid | Set by FullStory to uniquely identify a user’s browser. Used for session replay and user analytics. Does not contain personal data directly. |
| VISITOR_INFO1_LIVE | Set by YouTube to estimate user bandwidth and improve video quality by adjusting playback speed. |
| VISITOR_PRIVACY_METADATA | Set by YouTube to store privacy preferences and metadata related to user consent and settings. |
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| YSC | Set by YouTube to track user sessions and maintain video playback state during a browser session. |
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| __Secure-ROLLOUT_TOKEN | YouTube sets this cookie via embedded videos to manage feature rollouts. |
| Cookie | Description |
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| aam_uuid | Set by LinkedIn, for ID sync for Adobe Audience Manager. |
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| bcookie | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser ID. |
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| DV | Set by Google, used for the purpose of targeted advertising, to collect information about how visitors use our site. |
| gpv_pn | Set by LinkedIn, used to retain and fetch previous page visited in Adobe Analytics. |
| lang | Session-based cookie, set by LinkedIn, used to set default locale/language. |
| lidc | Set by LinkedIn, used for routing from Share buttons and ad tags. |
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| li_gc | Set by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. |
| li_sugr | Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland). |
| lms_analytics | Set by LinkedIn to identify LinkedIn Members in the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland) for analytics. |
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| OTZ | Set by Google, used to support Google’s advertising services. This cookie is used by Google Analytics to provide an analysis of website visitors in aggregate. |
| s_cc | Set by LinkedIn, used to determine if cookies are enabled for Adobe Analytics. |
| s_ips | Set by LinkedIn, tracks percent of page viewed. |
| s_plt | Set by LinkedIn, this cookie tracks the time that the previous page took to load. |
| s_pltp | Set by LinkedIn, this cookie provides page name value (URL) for use by Adobe Analytics. |
| s_ppv | Set by LinkedIn, used by Adobe Analytics to retain and fetch what percentage of a page was viewed. |
| s_sq | Set by LinkedIn, used to store information about the previous link that was clicked on by the user by Adobe Analytics. |
| s_tp | Set by LinkedIn, this cookie measures a visitor’s scroll activity to see how much of a page they view before moving on to another page. |
| s_tslv | Set by LinkedIn, used to retain and fetch time since last visit in Adobe Analytics. |
| test_cookie | Set by doubleclick.net (part of Google), the purpose of the cookie is to determine if the users' browser supports cookies. |
| U | Set by LinkedIn, Browser Identifier for users outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland). |
| UserMatchHistory | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
| UserMatchHistory | This cookie is used by LinkedIn Ads to help dunnhumby measure advertising performance. More information can be found in their cookie policy. |
| visitor_id[AccountID] | This cookie is set by Salesforce Marketing Cloud Account Engagement. Unique visitor identifier used to recognize returning visitors and track their behavior. |
| visitor_id[AccountID]-hash | This cookie is set by Salesforce Marketing Cloud Account Engagement. Secure hash of the visitor ID to validate the visitor and prevent tampering. |
| yt-remote-connected-devices | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| _gcl_au | Set by Google Tag Manager to store and track conversion events. It is typically associated with Google Ads, but may be set even if no active ad campaigns are running, especially when GTM is configured with default settings. The cookie helps measure the effectiveness of ad clicks in relation to site actions. |
