Retail Preference Index (RPI) Brasil 2025

28 July '25

Desde 2017, o Retailer Preference Index (RPI) da dunnhumby tem preparado globalmente varejistas e marcas para entender o cliente em constante evolução, com base em insights de mais de 6.000 consumidores por ano sobre o que realmente importa para eles ao fazer compras em mais de 60 redes de supermercado. O RPI da dunnhumby é a única abordagem com um ranking que combina a percepção do cliente com os resultados financeiros.

Baixe o relatório mais recente do RPI para descobrir:

• O que determina a preferência pelos varejistas?
• Quais varejistas estão se destacando — e por quê?
• O que pode ser feito para melhorar a percepção e a performance?

A quarta edição anual do Retailer Preference Index (RPI) para supermercados no Brasil

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