Em breve | Retailer Preference Index (RPI) Brasil 2026

19 May '26

O Retailer Preference Index (RPI) é o estudo anual desenvolvido pela dunnhumby que classifica os varejistas de acordo com as preferências de milhares de consumidores. Com uma metodologia global aplicada em países como Estados Unidos, Canadá, México, Brasil, Espanha, Colômbia e Reino Unido, o RPI combina percepções emocionais com comportamentos de compra para revelar quais redes constroem relações mais sólidas e sustentáveis com seus clientes.
Esta nova edição, focada no varejo alimentar no Brasil, avalia mais de 40 redes nacionais e regionais com base em uma pesquisa com mais de 6.000 consumidores brasileiros, abrangendo supermercados, hipermercados, atacarejos, clubes de compras e canais digitais.

A edição 2026 do RPI Brasil revela:

Quais são os varejistas líderes em preferência no mercado brasileiro e o que eles fizeram para estar conquistar esta posição.
Quais são os fatores mais determinantes para o consumidor brasileiro na hora de escolher onde fazer suas compras do dia a dia.
Como marca própria, experiência digital e conexão emocional estão se tornando as alavancas estratégicas do varejo moderno no Brasil.

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Em breve | Retailer Preference Index (RPI) Brasil 2026

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