RPI Farma Brasil 2025

10 September '25

Quem está conquistando a preferência do consumidor e o que diferencia os vencedores?

Pela primeira vez no Brasil, a dunnhumby lança o Retailer Preference Index (RPI) Farma, trazendo uma visão inédita sobre o que de fato move a escolha do consumidor no setor de farmácias.

Com base em entrevistas com mais de 6 mil consumidores e na avaliação de mais de 20 varejistas nacionais, regionais e 100% digitais, o estudo revela quais empresas estão estrategicamente posicionadas para crescer e como cada uma pode fortalecer sua proposta de valor em um cenário altamente competitivo.

O que você encontrará neste estudo:

O ranking exclusivo dos varejistas farmacêuticos com maior potencial de expansão no mercado brasileiro.

Benchmark competitivo: descubra como se diferenciar analisando o posicionamento dos melhores players em preço, promoções, sortimento, operações, experiência e muito mais

Perfil dos consumidores farma e o que eles realmente valorizam na jornada de compra no canal.

Análise dos varejistas 100% digitais e aprendizados estratégicos para as lojas físicas.

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RPI Farma Brasil 2025

O ranking dos varejistas farmacêuticos com maior potencial de crescimento no mercado brasileiro