13 August 2019
Understanding what drives Customer preference in grocery retail and how emotional connection links to financial performance is key to competing in the battle for Customer loyalty and spend.
Dunnhumby’s Australian Grocery RPI applies a focused lens on Customer preference by looking at the five national Australian grocery retailers -- Woolworths, Coles, Aldi, IGA, and 7-Eleven -- based on how well they are meeting their Customer needs today.
Here are a few key takeaways:
The list of banners evaluated, in alphabetical order, include: