23 October 2018
As we turned the corner to head into 2019, we published our 2nd edition of the Retailer Preference Index, focused on the U.S. Convenience, Dollar and Drug channel. Our goal: to understand what drives consumer preference for U.S. Convenience, Dollar, and Drug banners. This is the first study that quantifies retailer preference, based on a combination of emotional connection and retailer preference.
Here are a few of the key takeaways for retailers to consider:
The list of banners evaluated, in alphabetical order, include: