Webinars
Próximamente | RPI Chile: Farmacias y supermercados preferidos por los chilenos en el sector de salud y bienestar
Insights
The latest insights from our experts around the world
Miércoles 21 de enero 2026 | 10:00 hrs
El Índice de Preferencia del Retail (RPI) es una investigación anual elaborada por dunnhumby que analiza y clasifica a las farmacias y supermercados según las preferencias de miles de compradores. Se basa en una metodología internacional aplicada en mercados como Estados Unidos, Canadá, México, Brasil, España, Italia y Colombia.
En esta edición, lanzada por primera vez en Chile para el sector de Salud & Bienestar, el estudio integra tanto las percepciones como las emociones que los consumidores asocian a los retailers, junto con su experiencia de compra en cada canal, para identificar quiénes han logrado construir vínculos más fuertes y relevantes con sus clientes.
Durante este webinar, nuestros especialistas de mercado analizarán en profundidad los principales insights del estudio y compartirán:
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