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Webinar On-Demand | RPI Colombia Retailers Favoritos de los Colombianos: Un Estudio de Preferencias de Compra
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The latest insights from our experts around the world
Webinar grabado el día Miércoles, 21 de mayo | 09:00 am CT
El Índice de Preferencia del Retail (RPI) es un estudio anual que clasifica a los retailers según las preferencias de miles de compradores desarrollado por dunnhumby con una metodología global, ya implementada en países como Estados Unidos, Canadá, México, Brasil, España, Italia y Colombia. Este estudio combina percepciones y sentimientos de los compradores del canal moderno (factores de conexión emocional) y su percepción sobre el comportamiento de compra que han tenido en cada uno de los canales, para revelar qué retailers han logrado construir la relación más sólida con sus clientes. En esta nueva edición en Colombia, buscamos identificar y medir el desempeño de los retailers de bienes de consumo del canal moderno a partir de las distintas dimensiones que conforman su propuesta de valor.
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