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Retailer Preference Index – Farmácias: As preferências do consumidor de saúde e bem-estar na escolha da farmácia
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Pela primeira vez no Brasil, a dunnhumby lança o Retailer Preference Index (RPI) – Especial Farmácias, um estudo inédito que revela o que realmente impulsiona a escolha do consumidor no setor de saúde e bem-estar.
Com base na opinião de mais de 6 mil consumidores e na avaliação de mais de 20 redes nacionais, regionais e digitais, o estudo apresenta os varejistas farmacêuticos com maior potencial de crescimento e os pilares que constroem a preferência do shopper.
Durante o webinar, nossos especialistas irão discutir os principais achados do estudo, trazendo uma visão estratégica para varejistas e marcas da indústria sobre como fortalecer sua proposta de valor, de forma a aterrisar os resultados em insights práticos, cases e soluções para um mercado cada vez mais competitivo.
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