5 November 2018
Many retailers today face a stacked deck. Consumers are spending their income at the highest rate in decades but not on the retail staples that have traditionally filled retailers’ coffers. “The State Of The US Retail Shopper In 2018” report examines the key personal economic factors responsible for turbulence in the US retail industry while highlighting why consumers are being lured to retailers that offer:
For longer-term success, digital business professionals need to stop obsessing over their brand image and benchmarking themselves against competitors. Instead, we recommend that retailers focus on the four rules of digital business transformation — digital experience, digital innovation, digital operations, and digital ecosystems — to thrive. To make sense of these shifts in shopper behavior and how you should be responding, download the full report.
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