Retail Media

Grow the value of your media assets

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Deliver exceptional Customer experiences that drive sustainable commercial growth

With deep insight into their Customers and access to a wide range of communication channels, many Retailers are already perfectly placed to capitalise on the transformative potential of Retail Media. By bringing in ad spend from marketing for brands, Retailers can drive significant commercial growth. But balance is key; to create something truly sustainable, Retailers need to put their Customers first and deliver personalised experiences that engage, inspire, and reward. dunnhumby media can help you:


Grow the value of your media by turning it into a compelling advertising platform

We can help optimise the commercial effectiveness of every media channel you own, giving Brands the confidence to invest their ad spend with you.

Collaboration track record

Monetise your media in a way that’s good for your Customers

Our Customer Data Science enables you to understand your Customers as individuals and deliver insight-led Retail Media that’s more relevant and engaging.

retail media

Drive sustainable commercial growth

Our omnichannel product suite allows you to drive sales and revenue uplift with consistent and personalised communications that run from sofa to store.

Create exceptional shopping experiences

Retail Media Consultancy

Whether you’re starting things up from scratch, or modernising an existing framework, our team of consultants can help provide a simple and low-risk way to explore your Retail Media opportunity. Using our proven Rapid Discovery model, they can help give you clarity and certainty about what Retail Media could do for your business. Our Design service gives you a complete blueprint on how to move forwards. And, when you’re ready to go, we’ll help you Deploy quickly and efficiently, reducing your time to value.

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dunnhumby Sphere – The Customer first platform for Retail Media

Combining the very best of our products and services, dunnhumby Sphere is our all-in-one platform that allows Retailers and Brands to share a single source of truth, to plan, execute and measure the impact of omnichannel Retail Media. Retailers can take advantage of the platform to transform their Retail Media business in a way that helps them achieve maximum ad revenue and enable massive scale.

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Digital in-store channel advertising

Digital and in-store channel advertising

Data-driven personalisation has redefined the Customer experience. Our omnichannel advertising solutions enable you to deliver engaging campaigns to precision audiences across the entire shopping journey. At home and on the move, products like Digital Offsite, Digital Onsite, Sponsored Products, and Direct-to-Consumer provide the ability to inform and inspire Customers. In store, Store Media is used to provide Customers with everything from inspiration to added value and convenience.

Insight and measurement

From return on advertising spend and sales uplift through to the impact on long-term shopper satisfaction, you need to be able to predict and measure the results of your Retail Media activity. We offer a comprehensive solution to that challenge in the form of Insight and Measurement. Insights provide essential information about the health of a brand to help users plan more effective media campaigns. Measurement is our complete Retail Media measurement and reporting tool, providing comprehensive insight into the short- and long-term impact of Retail Media activity across every channel you own.

Insight and measurement

With more people shopping for groceries online, product discovery is becoming an increasingly important element of the ecommerce experience. Brand-sponsored product listings can help Retailers monetise their digital storefronts while also inspiring Customers to try new things, but only if those suggestions are genuinely useful. Digital Onsite Sponsored Products combines the power of dunnhumby’s Customer Data Science with CitrusAd’s programmatic technology, maximising product relevance and enhancing the Customer journey.

Sponsored Products Brochure
Increase convenience

Make shopping faster and easier with relevant and context-sensitive sponsored listings

Simplify brand advertising

Our simple, self-service advertising platform makes campaign management easy

Drive Customer spend

Showcase products at the point of purchase to encourage cross sell and upsell

Generate ad revenues

Attract investment in the form of Brand and agency advertising spend

As the amount of time that people spend online continues to increase, Brand advertisers are shifting their spend towards digital channels. Digital Offsite helps you capture a share of that investment - even when Customers are away from your digital store. Combining Customer Data Science with programmatic advertising capabilities, Digital Offsite gives Retailers and CPGs the ability to reach highly targeted audiences across a wide network of brand-safe websites and “walled gardens” like Facebook and YouTube.

Digital Offsite Brochure
Improve awareness

Keep Customers engaged with your brand across the web

Expand your reach

Target high-intent Customers wherever they are online

Drive sales

Grow baskets and conversions with relevant, personalised ads

Increase revenues

Monetise your data and attract CPG ad spend

Your digital shelf space is a valuable resource. Digital Onsite Display gives you the ability to meet your retailer marketing objectives by serving offers, promotions, and recommendations to high-intent Customers across all your ecommerce touchpoints. From homepage banners to checkout carousels, Digital Onsite Display provides everything you need to help your digital channels work harder for you.

Digital Onsite Display Brochure
Engage and inspire your audience

Improve the Customer experience with timely and personalised messages

Seamless and consistent

Maintain brand integrity across the entire shopping journey

Drive sales

Increase basket sizes and prompt impulse purchases

Unlock CPG ad funding

Build brand confidence with comprehensive closed-loop reporting

Even as online sales continue to grow, in-store media remains a key asset; from navigation to inspiration, Store Media can make a huge contribution to the quality of the Retail experience. Store Media from dunnhumby helps you generate revenues through the combination of printed point-of-sale, digital signage, sampling and experiential, and Customer magazines. And, by applying our best-in-class data science and using our advanced technology, we can help you maximise the effectiveness and relevance of every in-store asset.

Store Media Brochure
Enhance the experience

Create relevant and helpful experiences that boost sales and enhance the Customer journey

Increase effectiveness

Use Customer data to make smarter decisions about how best to utilise in-store assets

Measure and refine

Understand the short and long-term impact of your store media to optimise future campaign planning and Customer lifetime value

Attract CPG investment

Develop highly effective co-branded store campaigns with your CPG partners

Direct-to-Customer lets you work with Brand advertisers to fund your marketing investment in rewards and incentives to a shopper’s specific purchasing behaviours. Offers and coupons help demonstrate the value you provide to Customers; they also offer an excellent reason for shoppers to return to your digital and physical stores. By delivering highly relevant messages to shoppers, Direct-to-Customer can help you win back inactive Customers, counter cart abandonment, and increase conversions.

Re-engage shoppers

Regain lapsed Customers and reduce the number of abandoned transactions

Demonstrate value

Show Customers that you understand their needs with targeted offers and deals

Deliver on sales objectives

Achieve specific marketing goals with relevant personalised promotions

Outsource campaign costs

Tap into brand advertising budgets and outsource the cost of your offer campaigns

With Retail Media, our clients have achieved

Audience buy in with Digital Offsite

Return on ad spend with Digital Onsite

Sales uplift with Store Media

Redemption rate with Personalised Offers

How we’ve helped retailers succeed

The latest Retail Media insights from our experts around the world

Harnessing the true power of Retail Media: 10 pitfalls to avoid
EBIT: the next milestone in retail media measurement?
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Maximise the opportunity of Media today

Discover how you can make the most of Retail Media

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