Retail Media

With more people shopping for groceries online, product discovery is becoming an increasingly important element of the ecommerce experience. Brand-sponsored product listings can help Retailers monetise their digital storefronts while also inspiring Customers to try new things, but only if those suggestions are genuinely useful. Digital Onsite Sponsored Products combines the power of dunnhumby’s Customer Data Science with CitrusAd’s programmatic technology, maximising product relevance and enhancing the Customer journey.

Not only do offers and coupons help to demonstrate the value you provide to Customers, they also provide a great reason for shoppers to return to your digital and physical stores. Personalised Offers helps you take that to the next level, delivering CPG-funded discounts and offers that are uniquely tailored to each Customer’s individual purchasing behaviours. Delivering highly relevant rewards to shoppers, Personalised Offers also helps you win back inactive Customers, counter cart abandonment, and increase conversions.

Creating a great online shopping experience means helping your Customers find the right products at the right time. And because no two Customers are the same, you need to deliver highly personalised recommendations at scale. Recommenders is dunnhumby media’s solution to that challenge. Using Customer Data Science to create accurate matches between Customers, products, and promotions, Recommenders helps you deliver relevant suggestions throughout the shopping journey.

As the amount of time that people spend online continues to increase, Brand advertisers are shifting their spend towards digital channels. Digital Offsite helps you capture a share of that investment - even when Customers are away from your digital store. Combining Customer Data Science with programmatic advertising capabilities, Digital Offsite gives Retailers and CPGs the ability to reach highly targeted audiences across a wide network of brand-safe websites and “walled gardens” like Facebook and YouTube.

Your digital shelf space is a valuable resource. Digital Onsite Display gives you the ability to meet your retailer marketing objectives by serving offers, promotions, and recommendations to high-intent Customers across all your ecommerce touchpoints. From homepage banners to checkout carousels, Digital Onsite Display provides everything you need to help your digital channels work harder for you.

Even as online sales continue to grow, in-store media remains a key asset; from navigation to inspiration, Store Media can make a huge contribution to the quality of the Retail experience. Store Media from dunnhumby helps you generate revenues through the combination of printed point-of-sale, digital signage, sampling and experiential, and Customer magazines. And, by applying our best-in-class data science and using our advanced technology, we can help you maximise the effectiveness and relevance of every in-store asset.