Make your promotions more effective with Data Science
Maximise returns on promotions with Data Science
Creating promotions that Shoppers respond to positively is increasingly challenging for CPGs. With so many tactics to choose from and a lack of clear insight into what works and what doesn’t, CPGs end up repeating historic offers reducing the potential sales uplift as a result.
Our Data Science identifies the drivers of promotion performance and our analytics tools give the recommendations to plan successful promotions accordingly. Combined, it means that CPGs enjoy promotions that deliver growth, and Shoppers enjoy relevant offers.
The benefits of Promotions
Promotions from dunnhumby removes the guesswork and helps CPGs to:
- Grow Sales - Improve promotion performance by selecting the best mix of tactics
- Maximise trade funds - Remove the risk of promotions underperforming
- Improve retail collaboration - Plan and review promotions in partnership with retailers
- Build Shopper loyalty - Improve the Shopper experience with more relevant offers
To plan and nominate effective Promotions, CPGs in collaboration with the retailer must be able to accurately assess past performance and get detailed insight into the impact of each tactic. dunnhumby Promotions Analytics uses Data Science to intelligently analyse historic campaigns and ensure every promotion performs to its maximum potential.
Promotions brings together a set of services to help CPGs understand the effectiveness of offers and events, get a better picture of what’s worked in the past, and ensure that future promotions are finely tuned to maximise ROI and growth.
Deliver greater returns by running more impactful promotions
Ensure every promotion succeeds and avoid wasted trade funds
Understand the drivers of promotion performance with Data Science
Create Shopper-centric promotions that drive value and create loyalty
Promotions Analytics gives CPGs a historical view of promotions to reveal success and failure factors, and the impact of promotional activity on sales, margin and volume. Use this insight to inform future promotions, identify growth opportunities, and streamline planning.
Ensure future promotions are guided by Data Science recommendations
Understand the drivers of promotion success and the value of individual tactics
Invest in promotions that minimize cannibalisation and maximise sales uplift
Improve retail collaboration
Streamline trade planning and review with a shared view of promotion performance
Clients using Promotions have achieved
Increase in cash sales
Return on investment