29 January 2019
Category Management is an essential component of retailing, but it has failed to move with the times. The changes witnessed in the retailing landscape, fuelled largely by increasingly dynamic customer behaviour, have not been adequately addressed in the way many grocery businesses still approach the management of their categories.
In order to grow your business and meet more complex customer needs, efficient category management with a data-driven, behavioural focus is now essential. This report introduces Category Leadership - a new customer-centric approach to category management – and outlines how retailers can implement this best practice to drive growth.
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