Customer Engagement

Customer Engagement

Customer Engagement

Creating experiences that build lifetime loyalty

 

What is it

Customer Engagement connects and improves every interaction your Customers have with you. Our Customer-First strategies deliver highly personalised communications and experiences:

  • Loyalty strategies that predict and personalise rewards, recommendations and promotion
  • Lifecycle Marketing strategies that deliver highly relevant communications to retain and grow Customer value
  • Digital Experience strategies that remove friction and help build seamless Customer journeys
 
Deliver seamless &
relevant Customer
experiences
 
Create stand-out
propositions, media & communication plans
 
Measure the impact of your personalisation strategies
 
Maximise
marketing budgets
& returns

What questions can it help you answer

How can I deliver against marketing strategy to support sales growth, retain and grow Customer value?  
 
 
How can I create, evolve or optimise a Customer engagement strategy that meets Customer expectations and business needs?
 
How can we determine which Customers and channels to invest in to improve sales and ROI?  
 
 

Key elements

Customer Engagement helps to develop superior personalisation strategies so your customers know they are in good company. The end result: increased trust and long-lasting loyalty.

1 Inspiration to create relevant and well-timed products, news, services & information
2 Rewards & recognition for their value and history with you, as well as their recommendations to friends
3 A voice to tell you what they like & don’t like, and the confidence to respond and meet their expectations
4 Their trust in you to put it right when things go wrong. Their understanding that you will make the effort to achieve the best for them
5 Making it easy for your customers to engage with you wherever, whenever

What results can you expect

Check some of the most inspiring achievements and testimonials from dunnhumby clients.

Building a digital customer experience to combat competitive pressure.

7%uplift from 'Usuals'
 
5%uplift from 'Relevant Promotions'
83%of web & app users engage with 'Usuals'
 
 
Large European Retailer

Connecting in-store & online shopping data and insight to build meaningful, targeted and personalised display advertising. In just one year:

7%category sales uplift in-store & online
4:1 sales to cost ratio
 
15 personalised campaigns ~240k unique households p/c
 
 
"We sent over 16 million communications in 1 year leveraging our partnership with dunnhumby and their data, driving approximately 1% of incremental sales. First steps in creating meaningful long-term connections with our customers."
 MICHAEL ARCHBOLDCEO and Director, GNC

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