Digital Offsite

Digital Offsite

Digital Offsite

Power programmatic campaigns for sales uplift

 
 

What is it

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Unlock a lucrative additional source of advertising revenue, working with thousands of CPG brands.

dunnhumby's market-leading programmatic technology and data science enables retailers to work with brand partners on delivering personalised ads across all display channels, with efficiency and control.

Our full-service offering lets you commercialise your data and provides the audience targeting and attribution capabilities required to power programmatic campaigns for maximum marketing efficiency.

 
Target and personalise ads based on behavioural data
 
Extend reach with an extensive offsite partner network
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 
Turn valuable data into new revenue and increased sales
 

Questions we can help you answer

How do I identify Customers most likely to convert following ad exposure? 
 
 
 
 
How can I engage valuable prospective Customers across channels (display, native, video) and devices (desktop, mobile)?
 
How do I accurately attribute performance across every touchpoint, in real-time? 
 
 
 
How can I execute cross-channel, cross-device offsite campaigns that are funded by suppliers? 
 
 
 
 

Key elements

dunnhumby provides full-service campaign management including commercial, creative and technical support to grow your core revenue, while opening additional monetisation opportunities.
 

1 Target highly qualified audiences from upper-funnel discovery right through to conversion for sustainable revenue growth
2 Monetise your data with CPG manufacturers by executing campaigns that achieve Shopper and Brand marketing goals
3 Demonstrate ROI by leveraging in-flight sales, accurately attributing results by matching online profiles with store and online purchases
4 Sell and service CPGs and agencies with integrated sales and ad operations support
 

Results you can expect

A leading alcohol brand case study
dunnhumby’s Digital Offsite solutions generated sales for a leading alcohol brand, by using high-impact targeted display to engage existing and lapsed buyers and increase loyalty, resulting in a £13:1 Return on Ad Spend (ROAS).

What is it

Download Brochure  

Create digital advertising campaigns at scale by targeting identified shoppers online.

With dunnhumby’s unique data science you can deliver personalised experiences across digital display channels, generating brand awareness and incremental sales.

Determine the impact of your campaigns with measurement tools that can attribute store sales to advertising exposure, ensuring maximum marketing budget efficiency.

 
Use shopper data insights to identify high purchase intent audiences
 
Target and personalise ads based on behavioural data
 
Extend reach with an extensive offsite partner network
 
Measure in-store sales and optimise Return on Advertising Spend (ROAS)
 

Questions we can help you answer

How can I reach Customers who have previously expressed interest in our brands? 
 
 
 
How can I access first party retailer data to help meet my marketing objectives? 
 
 
 
How can I engage effectively at the top-of-the-funnel across channels (display, native, video) and devices?
 
How do I employ insight to achieve optimal performance against my Shopper and Brand goals? 
 
 
 

Key elements

dunnhumby's data science and tools enable intelligent optimisation of digital advertising, delivering messages that enhance the shopper journey and drive results.
 

1 Drive marketing efficiencies by targeting highly qualified audiences from upper-funnel discovery right through to conversion
2 Reach your audiences at scale with our partner network, using SSPs and walled gardens including Facebook, Instagram, YouTube and Sky
3 Ensure a positive user experience by accessing independently trackable, brand safe, quality checked inventory for every single ad impression
4 Demonstrate ROI by leveraging in-flight sales, accurately attributing results by matching online profiles with store and online purchases
5 Deliver and continuously improve campaigns with a dedicated Client Services & Ad Operations team
 

Results you can expect

A leading alcohol brand case study
dunnhumby’s Digital Offsite solutions generated sales for a leading alcohol brand, by using high-impact targeted display to engage existing and lapsed buyers and increase loyalty, resulting in a £13:1 Return on Ad Spend (ROAS).