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Price & Promotions
Partnering with you for smarter pricing, better promotions and bigger growth, all through our AI-powered solutions
Optimise your Price & Promotions Strategy
Understand and act upon drivers that influence value perception
Value perception is the true driver of customer preference in grocery retail. Understanding how your customers perceive value lays the foundation for winning loyalty, building trust, and driving profitable growth. But achieving this balance isn’t easy. Retailers today face intense competitive pressures and margin erosion, price wars that risk a “race to the bottom”, promotions that fail to deliver return on investment and customer expectations that constantly evolve.
To succeed, retailers need a smarter approach that blends customer data, AI, and proven pricing and promotions expertise.
At the core of our Price & Promotions solutions is a unified demand model that brings together base prices and promotions in a connected framework. Powered by AI and Machine Learning models, it delivers the critical capabilities of:
- Planning
- Forecasting
- Optimisation
- Insights
This integrated approach provides a single source of truth across pricing and promotions, giving you accuracy, speed, and confidence in every decision.
Find out how you can optimise your Price & Promotions strategy
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Price & Promotions Strategic Services
We work alongside you to design Price & Promotions strategies that build customer loyalty and improve financial results. Our approach combines Data Science and deep retail expertise to help you:
- Customer Segmentation: Identify your most loyal and most price-sensitive customers
- Price Zone Analysis: Cluster stores considering customer behaviour and local competition
- Key Value Items Analysis: Understand which products are most important for base price, prioritising customer importance
- Strategy Advisor: Determine the optimal Price & Promotions strategic mix for every product and category
- Price Investment Analysis: Confidently invest in base prices to improve customer perception and financial KPIs
Pricing software
dunnhumby Price is a user-friendly AI-powered tool, designed to provide retailers with science-based pricing recommendations that will resonate with customers and help you achieve financial targets.
- Rules-Based Pricing allows you to maintain logic at shelf, price competitiveness and profitability with total business, category and product-level rules
- Automated Pricing Plans save you time and reduce manual work with pre-defined policies that run automatically, ready for one-click review and approval
- Category Optimisation enables you to flexibly create, test and compare multiple scenarios side by side, then confidently select and implement the plan that delivers the most value
- Reporting Capabilities allow you to stay in control with complete visibility through Plan Tracker, Price History Tracker and CPI Tracker, so you can eliminate guesswork, monitor performance and adapt quickly
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Promotion software
dunnhumby Promotion is an end-to-end promotion tool, designed to enable seamless collaboration between retailers and CPGs and allow them to plan and implement optimal promotions.
- Planning enables seamless collaboration with CPGs, helping you build optimal promotions and allocate them to the appropriate marketing vehicle and stay organised with a clear calendar view
- Forecasting accurately predicts promotion and category performance in advance, factoring in product cannibalisation, so you can select the optimal promotion plan that minimises risk and drives incremental growth
- Insights provide a view of historical promotional performance to refine strategies and continuously improve results in future planning cycles
Download Promotions Analytics brochure
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Our Price & Promotions offering
With a modular framework of tools and services, Price & Promotions guides you from start to finish. It means you can understand, model, forecast and respond to price and promotion drivers that influence Customers’ value perceptions and buying behaviours.
Assess the landscape
Understand current P&P capabilities from a Customer lens before planning
Validate rules
Create a consistent Customer experience with logical, consistent pricing
Optimise investments
Analyse strategies and establish the most effective tactics to invest in
Forecast and deliver
Accurately model, plan and execute every promotion, event and campaign
Think Customer First
Establish category role and price strategies that drive growth and engagement
Price is a user-friendly tool that leverages advanced science to optimise prices and forecast outcomes, generating tangible results no matter the size of your operation. By improving decision-making at tactical and strategic levels, it offers strong ROI and clear sales uplift.
Price intelligently
Manage pricing and respond to market changes with a flexible rules engine
Act consistently
Build trust in your pricing with consistent architecture across lines
Account for complexity
Move beyond cost-plus pricing to when selecting optimal price
Model and map
Forecast commercial impact and identify what strategies will work
Understanding past promotions is the key to identifying areas for growth and improving the efficiency of your planning workflow. Promotions Analytics is a web-based tool that supports your everyday decision-making, using Customer Data Science to consistently improve promotion performance.
Optimise plans
Inform decision making with detailed, data powered category guidelines
Calculate performance
Understand the performance of past promotions and the value of individual tactics
Catch failures
Identify and end the long tail of promotions that are sales or margin diluting
Generate ROI
Increase margins and maximise performance with Customer Data Science
Smarter Pricing. Stronger Promotions.
Our end-to-end solutions ensure every Price & Promotions decision strengthens customer value perception and maximises return on investment
Assess the landscape
Understand current Price & Promotions capabilities from a customer lens before planning
Validate rules
Create a consistent customer experience with logical, consistent pricing
Optimise investments
Analyse strategies and establish the most effective tactics to invest in
Forecast and deliver
Accurately model, plan and execute every promotion, event and campaign
Think Customer First
Establish category role and price strategies that drive growth and engagement
What Our Clients Say
Why our clients love working with us
dunnhumby is the leader of the pack in what they do. I love that they work across a broad retail landscape, they’re experts in so many different areas and they bring the best practices from working with other retailers and countries.
What’s the next level? How can we bring this and make it more real for our consumers and the guests that visit our store every day? It really is an easy equation when you talk about dunnhumby, because the guests are the ones driving the engine behind the tools that we use.
With food price inflation and the pressures of it on families, working with dunnhumby has given us the tools to confront that issue and make sure we’re offering the right value to customers on the products that matter most to them.
The reason why I recommend dunnhumby to retailers is because they understand retail, they understand the problems and they’re one of the most collaborative companies I’ve ever worked with.
Data is so rich and when you apply a human lens to it and dig and try to answer questions, and really using it from a business question approach, it really changes everything!
Key Metrics
Clients using Price & Promotions have achieved
Like-for-like sales uplift
Margin gains
Cash profit with Price Optimisation
Promotional sales with Promotions Forecasting
INSIGHTS
The latest insights from
our experts around the world
How do New Zealand’s shopping behaviours compare to those from around the world?
Blog
By Siro Descrovi,
Ready to begin the journey to sustainable retail growth?
Speak to a member of our team for more information
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