31 January 2017
Everyone in retail says they care about their customers. But customer-first retailers act in ways that deepen their relationships with loyal customers, making them likely to spend more. Our Global Customer Centricity Index demonstrates a direct link between high customer centricity and higher revenues – something a customer-first approach could help you achieve. So if you want to join the top-ranked retailers who on average are growing their market share by 7% and sales by 3%, a customer-first approach is clearly worth pursuing. This report looks at what’s involved for businesses wanting to start on this journey, covering 5 key areas vital to customer-first success.