5 steps to becoming a Customer-First business

5 steps to becoming a Customer-First business

31 January 2017

Everyone in retail says they care about their customers. But customer-first retailers act in ways that deepen their relationships with loyal customers, making them likely to spend more. Our Global Customer Centricity Index demonstrates a direct link between high customer centricity and higher revenues – something a customer-first approach could help you achieve. So if you want to join the top-ranked retailers who on average are growing their market share by 7% and sales by 3%, a customer-first approach is clearly worth pursuing. This report looks at what’s involved for businesses wanting to start on this journey, covering 5 key areas vital to customer-first success.


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Senior Customer Strategist

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