What is it?
A modular framework of methodologies, promotional tools and cutting-edge customer data science, to help you process, understand, model and act upon all the market drivers influencing the shopper's behaviour around pricing and promotions. Ideal to assess and optimise cross-category pricing and achieve top-line sales growth of 1-3% and margin gains of 2-5%.
Model and forecast
Define a multi-zone
strategies with real
value for shoppers
Identify & mitigate threats with competitive pricing analysis
What questions can it help you answer?
How will customers react if I increase or decrease a product price? Will their price-value perception change?
How can I use historical pricing data to make faster and better decisions? What will the impact on sales and revenue be?
How do I stay competitive without over investing in margin? How can I achieve both retailer and manufacturer goals?
the 6 key elements
This unique suite of operational software, processes, reports and consultancy services is available in six modules to suit different requirements:
1 Review and recommendations on current P&P capability (Strategy, Governance, Insight, Tools, Processes)
2 Promotions & Pricing Analytics to help you understand historical performance and inform future strategic planning
3 Rules Based Pricing (RBP) to create logical pricing at shelf, as well as consistent and clear price policies for customers
4 Every Day Optimisation (EDO) to plan price changes, maximise prices, match competitors and send prices to ERP in real time
5 Promotions Forecasting to help you predict the impact of promotional decisions and their incremental value
6 Promo Planning Workflow to optimise media plans and ad exposure via modelling, process automation & forecasting
WHAT RESULTS CAN YOU EXPECT?
Check some of the most inspiring achievements and testimonials from dunnhumby clients.
International grocer and wholesaler
$2B in retail sales. Optimising Price & Promotions strategies for 10 categories helped drive:
4.1% increase in GM$
+1.5% in sales and +.9% in units
$1M estimated financial benefits