What is it?
A modular framework of methodologies, tools and cutting-edge customer science, to help you process, understand, model and act upon all the market drivers influencing the shopper's behaviour around pricing and promotions. Ideal to assess and optimise cross-category pricing and achieve top-line sales growth of 1-3% and margin gains of 2-5%.
Model and forecast
Define a multi-zone
strategies with real
value for shoppers
Identify and mitigate
What questions can it help you answer?
How will customers react if I increase or decrease a product price? Will their price-value perception change?
How can I use historical pricing data to make faster and better decisions? What will the impact on sales and revenue be?
How do I stay competitive without over investing in margin? How can I achieve both retailer and manufacturer goals?
the 6 key elements
This unique suite of operational software, processes, reports and consultancy services is available in six modules to suit different requirements:
1 Review and recommendations on current P&P capability (Strategy, Governance, Insight, Tools, Processes)
2 Promotions Analytics to help you understand historical performance and inform future promotional planning
3 Rules Based Pricing (RBP) to create logical pricing at shelf, as well as consistent and clear price policies for customers
4 Every Day Optimisation (EDO) to plan price changes, maximise prices, match competitors and send prices to ERP in real time
5 Promotions Forecasting to help you predict the impact of promotional decisions and their incremental value
6 Promo Planning Workflow to optimise media plans and ad exposure via modelling, process automation & forecasting
WHAT RESULTS CAN YOU EXPECT?
Check some of the most inspiring achievements and testimonials from dunnhumby clients.
International grocer and wholesaler
$2B in retail sales. Optimising Price & Promotions strategies for 10 categories helped drive:
4.1% increase in GM$
+1.5% in sales and +.9% in units
$1M estimated financial benefits