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Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


Feel Good Factor Lifts Consumer Confidence To Three-Year High

25 August 2013 — Telegraph

A new report today claims the proportion of shoppers who agree the economic situation in the country has improved has more than doubled to 21pc in the past three months.


Marketing to the Quantified Self

20 August 2013 — AdExchanger

As technology enables consumer-collected data at scale, often referred to as the quantified self, first-party data has become a misnomer. First-party data needs to be defined from the perspective of the true first party -- the consumer -- who is collecting the data, not the publisher or the marketer.


dunnhumby Participating in 2013 Hispanic Retail 360 Summit

13 August 2013 — Comcast Spotlight

Lung Huang, Vice President of Digital Advertising, Global Partnerships, will be participating in a panel discussion looking at how to reach English-language-preferred Hispanic audiences across multiple screens.


Use CRM Data To Build Relevance -- And Avoid Message Overload

13 August 2013 — Advertising Age

Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the competition for attention is growing. The result is a lot of branded content clutter.


Direct Marketing's Media Take Over

31 July 2013 — Marketing News

Today, the convergence of Big Data and addressable media is creating new, thrilling implications for the future of direct marketing. The two have a symbiotic relationship with each other – more data improves our ability to increase relevancy in consumer touchpoints, which in turn yields better response (clicks/comments/purchases) and hence generates more data.


dunnhumby Plans Relocation to London W6

31 July 2013 — MrWeb

In the UK, retail data specialist dunnhumby is planning to relocate 1,000 staff from its two Ealing offices to a newly refurbished, 115,000 sq ft building in Hammersmith, in 2016.


Ground Your Innovation Strategy In The Shopper

30 July 2013 — MediaPost

New Product Development (NPD) is a key competitive strategy for consumer goods companies, but traditional means of identifying revolutionary ideas are falling short. Billions of dollars are invested annually throughout the NPD life cycle with nearly 20,000 new consumer goods products launching each month globally, according to Mintel. With the unprecedented amount of data available to consumer packaged goods manufacturers today, why do we continue to accept a 90% failure rate for an expensive and vital competitive asset like new product innovation?


Westerland Signs dunnhumby For Hammersmith Mega HQ

26 July 2013 — CoStar Group

Westerland Real Estate, the property arm of the company that owns Access Self Storage, has signed customer science company dunnhumby for all of its striking 115,000 sq ft office redevelopment of the Grade II listed former Ford Motors warehouse in Hammersmith, west London, CoStar News can reveal.


Big Data’s Real Challenge: Consumer Value

25 July 2013 — Ad Exchanger

Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it easier for companies to understand their customers and deliver value based on that knowledge. But, so far, Big Data hasn’t succeeded in making advertising easier on brands or on consumers.


Feel Good Factor Lifts Consumer Confidence To Three-Year High

25 July 2013 — The Telegraph

A new report today claims the proportion of shoppers who agree the economic situation in the country has improved has more than doubled to 21pc in the past three months.


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