News

Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


dunnhumby Product Launch Hackathon [VIDEO]

7 June 2013 — Vimeo

dunnhumby CIO Yael Cosset showcases dunnhumby's lastest hackathon in Boston and the company's approach to innovation.


dunnhumby's Lung Huang to Speak at OMMA RTB Europe in London

5 June 2013 — MEDIAPOST

Data is the fuel driving the new machine of automated, real-time buying and selling, but have these sources become as commoditized and indistinguishable as some of the inventory that swamps the online space?Lung Huang, VP of Digital Advertising at dunnhumby, will discuss this topic at the OMMA RTB Europe Conference in London, Tuesday 11 June.


Business Can Be Personal With the Right Segmentation

31 May 2013 — LOYALTY 360

Companies have been segmenting their customers for years to deliver relevant products, offers and communications. Local stores may not have called it “segmentation,” but they knew who their best customers were and how to provide them with special recognition or offers based on individual preferences. That special attention to their customers and particularly their “best customer segment” reinforced the behavior of those customers so they would continue to frequent that particular store.


dunnhumby's Lung Huang and Nishat Mehta to speak at ARF Audience Measurement June 10

31 May 2013 — ADVERTISING RESEARCH FOUNDATION

From dunnhumby's Global Partnerships team, Lung Huang and Nishat Mehta will discuss data's impact on the advertising and media landscape at the Advertising Research Foundation's Audience Measurement Conference in New York City.


Love the Ones Your With: The Importance of Loyal Customers

30 May 2013 — GCI MAGAZINE

Creating a connection with consumers has always been an objective for leading beauty brands. Today, new paths to reach this goal are emerging as marketers are increasingly able to access consumer/customer data, a valuable data set that goes beyond financial metrics to provide a longitudinal view into a consumer’s shopping basket and behavior.


dunnhumby's Matt Keylock to speak at RampUp! May 30th

23 May 2013 — RAMPUP!

Matt Keylock, Global Head of Data at dunnhumby, will be joining of panel of experts at RampUp! to discuss Big Data and it's impact on digital advertising, specifically online and offline attribution. RampUp! is an annual conference held in Mountain View, California that brings top executives from the industry's biggest players in ad technology to discuss data's impact on the landscape.


How To Transcend 'Above-The-Line' And 'Below-The-Line' Thinking

23 May 2013 — ADEXCHANGER

In Adexchanger, dunnhumby VP of Media Solutions, Greg Corso, describes how the proliferation of addressable media, including the emergence of measurable TV, targeted online advertising and traceable social-media activity, has strengthened the connections between marketers of different media disciplines.


Hacking Boston With Consumer-Data Firm dunnhumby

21 May 2013 — ADVERTISING AGE

"Keep Calm and Continue Testing." The Harvard student's T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing grocery-store purchases of things like DVDs and milk. It was just another hackathon.


Tesco and dunnhumby Release Consumer Today Report

17 May 2013 — dunnhumby

British consumer confidence crept up in the three months to the end of April, but the mood still remains changeable. This is the key finding of the second edition of The Consumer Today, a quarterly report from dunnhumby and Tesco.


As Loyalty Programs Grow More Sophisticated, A Look At How They Work

16 May 2013 — THE WASHINGTON POST

Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves. But as companies fight to hold onto customers amid intensifying competition, they’re using shoppers’ purchasing histories to offer more personalized deals.


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