Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.

dunnhumby Acquires Standard Analytics LLC

18 June 2013

Pioneer of Machine Learning and Advanced Analytics Focused on Sales Forecasting to Bolster the Company’s Existing Algorithms Portfolio

dunnhumby Acquires Standard Analytics LLC

18 June 2013 — Yahoo! Finance

dunnhumby, the world’s leading customer science company, acquired Standard Analytics (SA) LLC, a pioneer of machine learning and advanced analytics focused on sales forecasting, to bolster the company’s existing algorithms portfolio. The Standard Analytics brand name will cease to exist, while its technology and key personnel will be absorbed by dunnhumby. Terms of the deal were not disclosed.

dunnhumby Buys Standard Analytics

18 June 2013 — RESEARCH

dunnhumby said the acquisition would allow it to offer clients greater understanding of customer purchasing patterns and behaviours through Standard Analytics’ predictive sales modeling and real-time out of stock alerts.

dunnhumby Reveals America's Most Customer-Centric Food Service Retailers, According to Their Customers

13 June 2013

Outback Steakhouse and Panera Bread Top Food Service List; Higher Customer Centricity Index Score Linked to Sales Growth

Fast-Food Chains Like McDonald's Corporation Lack Customer Loyalty, Unlike Starbucks And Panera Bread


When it comes to service, McDonald's Corporation’s customers just aren’t lovin’ it. After posting its first monthly same-store sales decline in nine years last October, the world’s largest restaurant chain started to push its workforce to provide service with a smile.

'Unknown Unknowns' Are The Future Of Data Science

12 June 2013 — COMPUTING

"Unknown unknowns" are going to form a significant part of the "rosy" future for data science and data scientists, according to Giles Pavey, head of data science and innovation for dunnhumby, an analytics consultancy whose clients include the likes of Tesco, Coca-Cola and Unilever, some of the biggest companies in the world.

dunnhumby Product Launch Hackathon [VIDEO]

7 June 2013 — Vimeo

dunnhumby CIO Yael Cosset showcases dunnhumby's lastest hackathon in Boston and the company's approach to innovation.

dunnhumby's Lung Huang to Speak at OMMA RTB Europe in London

5 June 2013 — MEDIAPOST

Data is the fuel driving the new machine of automated, real-time buying and selling, but have these sources become as commoditized and indistinguishable as some of the inventory that swamps the online space?Lung Huang, VP of Digital Advertising at dunnhumby, will discuss this topic at the OMMA RTB Europe Conference in London, Tuesday 11 June.

dunnhumby's Lung Huang and Nishat Mehta to speak at ARF Audience Measurement June 10


From dunnhumby's Global Partnerships team, Lung Huang and Nishat Mehta will discuss data's impact on the advertising and media landscape at the Advertising Research Foundation's Audience Measurement Conference in New York City.

Business Can Be Personal With the Right Segmentation

31 May 2013 — LOYALTY 360

Companies have been segmenting their customers for years to deliver relevant products, offers and communications. Local stores may not have called it “segmentation,” but they knew who their best customers were and how to provide them with special recognition or offers based on individual preferences. That special attention to their customers and particularly their “best customer segment” reinforced the behavior of those customers so they would continue to frequent that particular store.