Seventh annual Retailer Preference Index (RPI) for U.S. Grocery

By Eric Karlson, Erich Kahner,
11 January '24

dunnhumby’s Retailer Preference Index (RPI) has been helping U.S. retailers and brands since 2017, by gathering insights from over 10,000 U.S. shoppers annually. The data collected helps us understand what matters most to customers when shopping at 60+ grocery retailers, and identify which retailers are well-positioned to thrive in normal and turbulent market conditions. The latest RPI, provides valuable insights to win customer preference, especially in light of the projected increase in competition in 2024. Economists predict that grocery market sales growth this year will only be between 0.5% to 1.5%, the slowest since the Great Recession of 2009.

The RPI approach is unique in that it uses a blend of financial performance and customer perception to measure Customer Preference, making it more accurate and reliable than other rankings. The report not only identifies top-performing retailers but also provides actionable insights for those who want to improve their competitive position.