dunnhumby recognised in 2022 Gartner® Market Guide for Retail Assortment Applications for Long Life Cycle Products

London, UK – 21 December 2022 – dunnhumby, the world’s leading customer data science company is pleased to announce that it has been named as a Representative Vendor in the 2022 Gartner Market Guide for Retail Assortment Applications for Long Life Cycle Products (released December 2022).

The Gartner Market Guide lists dunnhumby as one of 19 Representative Vendors and says that “retail assortment management applications are a foundational element of modern category management of long life cycle products for digital business transformation strategy. CIOs can use this research to identify technology trends and vendors that can propel the transformation.”

Customer-centric assortment recommendations

Leveraging the latest data science, dunnhumby Assortment delivers automated, prescriptive, and customer-centric assortment recommendations with every decision based on real customer purchase data. Already used by more than 25 retailers and 100+ CPG brands globally to create assortments that truly reflect local and customer preferences, dunnhumby Assortment can deliver +2-5% like-for-like sales uplift and 50% efficiency savings within the merchandising process. New data science techniques further enhance decision support to retailers and CPG brands by demonstrating how delisting or adding new product innovation can impact the financial and customer performance of their assortment, empowering users to select the optimal product mix that is tailored to their customer base.

“We’re pleased to have been recognised by Gartner in the 2022 Market Guide,” comments David Clements, Head of Retail at dunnhumby. “dunnhumby has now been named as a Representative Vendor for our Assortment and Price & Promotion solutions in three Gartner Market Guides in 20221. Our data science solutions help retailers and brands put the customer at the heart of their decision making, so that they can drive sales through a customer-first approach and create sustainable, long-term growth for their business.”

The full Market Guide for Retail Assortment Applications for Long Life Cycle Products is available to Gartner subscribers.


12022 Gartner Market Guide for Retail Assortment Optimization Applications in Merchandising 2022 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications: Long Life Cycle 2022 Gartner Market Guide for Retail Assortment Management Applications: Long Life Cycle Products

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About dunnhumby dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix.