dunnhumby recognised in the Gartner® Hype Cycle™ for Retail Technologies, 2023 and the Gartner Hype Cycle for Digital Commerce, 2023

London, 07 September 2023 | dunnhumby, a leading customer data science company, has today announced that it has been recognised across three categories in the Hype Cycle for Retail Technologies1 and in one category in the Hype Cycle for Digital Commerce2.

dunnhumby has been named a Sample Vendor for Retail Media Technology Platforms, Contextualized Real-Time Pricing and Assortment Management Applications in the Gartner Hype Cycle for Retail Technologies, 2023 and a Sample Vendor for Contextualized Real-Time Pricing in the Gartner Hype Cycle for Digital Commerce, 2023.

“Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.”3

It’s fantastic to be recognised as a Sample Vendor across a range of our products and solutions for retailers and brands,” says David Zimmer, Chief Product & Strategy Officer at dunnhumby. “We believe our data science solutions help retailers and their brand partners unlock the value of data, partnering to help transform their businesses through monetisation and optimisation across Retail Media, Price and Promotions and Assortment.”

Cutting through market hype

Gartner’s Hype Cycle for Retail Technologies allows Retail CIOs “to advise the business on how to cut through market hype when prioritising retail technology investments to support unified retail commerce execution in a disruptive and unpredictable digital business environment.”

The Hype Cycle for Digital Commerce helps “application leaders assess a wide range of commerce technologies to support their commerce-related investments. As organisations face economic pressures, digital commerce remains an important component of their digital strategy that supports growth while keeping costs down.”

Industry-leading solutions

dunnhumby offers a range of product and advisory solutions for retailers and brands, using cutting-edge data science and AI to power the next generation of retail innovation. To learn more about how you could work with dunnhumby, visit www.dunnhumby.com.

1 Gartner, Hype Cycle for Retail Technologies, 2023, Max Hammond, 21 July 2023.
2 Gartner,
Hype Cycle for Digital Commerce, 2023, Sandy Shen, 17 July 2023.
3 Gartner Research Methodologies, “Hype Cycle”, 1 September 2023.


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About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. 

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix.