Foodstuffs launches Foodstuffs Precision Media

  • New platform combines online and in-store media and customer insights, allowing brands to understand customers like never before
  • Powered by data science leaders dunnhumby, the platform is next step in delivering connected customer experience

CHICAGO – October 21, 2022 – Foodstuffs has today launched a new customer insight and promotional retail media platform, Foodstuffs Precision Media in partnership with global customer data science experts, dunnhumby.

The new platform allows suppliers to create national marketing campaigns to reach New World and PAK’nSAVE customers, combining Foodstuffs understanding of their customers with dunnhumby’s insights to effectively deliver a more connected customer experience.

Foodstuffs Marketing & CX, Group General Manager, Dominic Quin says this is a big day for Foodstuffs. “We’re on journey that puts customers at the heart of everything we do, and this is the next step with dunhumby as our global partner. It represents a huge opportunity for brands and agency partners to reach over half a million customers across 206 stores each day with meaningful and highly targeted opportunities to purchase their products.

“Foodstuffs Precision Media* enables brands to create relevant, personalised and measurable campaigns that optimise every dollar spent.

“By combining proven world-leading insights with our unique set of omnichannel media packages and campaign solutions, we can deliver the best experience for our customers and help our supplier partners build their brands and grow long term sales,” continues Quin.

Utilising on-shelf, digital channels and at-home channels, brands can create tailored campaigns alongside a dedicated Foodstuffs Precision Media* team who will identify the most suitable media strategies and channels based on customer-led insights.

The team will manage all aspects of delivery and activation for campaigns, providing robust measurement against campaign objectives, giving brands the ability to track sales, reach and behaviour change.

Foodstuffs Precision Media capability is powered by dunnhumby, who have developed world-leading behavioural science over 30 years, using over 1,000 different elements of customer DNA used to build a pinpoint profile for brands to target their most relevant customers.

Managing Director of Australia and New Zealand at dunnhumby Kylie Gleeson says, “We’re really pleased to be extending our partnership with Foodstuffs to bring further opportunities to connect brands to those who really matter, the customer.  Retail Media is a growing opportunity and Foodstuffs’ unique network of owner-operators across New Zealand means brands will be able to create more data-driven and meaning interactions with New Zealand shoppers to ensure they are getting offers they want for the products they need, in a way that is meaningful to them, across a wider range of touchpoints.”