For Brands

Better understand and activate your Shoppers to grow sales

Maximise brand value and retailer collaboration with Shopper insight

Embrace granular insight

Understand brand and category performance

Improve decisions and recommendations with granular insights on Shopper behaviour


Grow your brand value

Use insights to deploy perfectly timed and targeted brand campaigns that boost ROI

Cut through market noise

Improve retailer collaboration

Work with retailers with a shared view of Shopper insight

Who we help

We help CPGs review performance, generate insights, and utilise them to increase sales, transform media campaigns, and win market share. Within this, we position account teams to improve collaboration with retail partners, give trade marketers the guardrails for successful strategies, and help brand marketers activate against what Shoppers want across multiple channels.

Shopper focus

Gain granular insight on Shopper behaviour to identify trends and shape brand decision making

Strategic insight

Define category and brand strategy with a granular view of Shopper behaviour

Enhanced personalisation

Turn data into personalised programmes that drive sales conversions

Insight to activation

Use Data Science to inform retail activation

Retailer collaboration

Work in partnership to deliver mutual growth

Deliver results

Generate results with campaigns powered by Shopper data

Brand owners need to allocate spend better, forge better media partnerships and demonstrate improved ROI. With a proliferation of channels to market through, and Shopper expectations becoming more nuanced, insight is vital for doing all this effectively. Our solutions position you for success.

Brand awareness

Build and measure awareness and bring your brand into the spotlight

Cross channel

Grow market share and sales with powerful strategies, linking online and in-store

Better relationships

Get more value from trade and media relationships with smarter insight

Operational excellence

Improve operations and programme management to save time and budget

Responsible for defining the overall trade marketing plan, including portfolio rate card, trade marketers must own and allocate the overall trade marketing budget across customer accounts and consult key account teams to execute against trade marketing plan guidelines. Our data solutions are invaluable to achieving this.

Category strategy

Utilise the largest and most detailed view of Shopper behaviour in the market

Understand effectiveness

See clearly how trade marketing campaign efforts contribute to increased sales

Shopper centricity

Identify the key SKUs for KAMs to prioritise to meet distinct Shopper needs

Promotional plan

Understand past promotional performance and diagnose drivers to refine future plans

Data insight is crucial for key account team, as they strive to maintain positive relationships with retailers, drive mutual growth and deliver on volume and margin targets, and support the business internally with category and grand growth plans.

Category growth

Create strategies and activate against them using deep, broad insight

Common language

Ensure consistency with retailers through a shared view of Shoppers

Retailer relationships

Work collaboratively, moving from margin competition to mutual growth

Category Planning

Ensure category plans are aligned to Shopper behaviours

Solutions for brands

Shopper Insights

Understand Shopper behaviours and analyse drivers of brand and category performance


Access insight that empowers you to collaborate with retailers to create optimal ranges


Make promotions more effective and maximise ROI with Data Science

Retail Media & Audience Targeting

Get the most from advertising at the point of sale for more effective media campaigns

Using dunnhumby solutions and expertise, one brand achieved

Increase in new shoppers

Sales uplift

Brand success stories

Mondelez - dunnhumby shop, customer insights retail
GlaxoSmithKline - delivered dunnhumby shop and improved shopper loyalty
McDonald's - customer knowledge & insights
Nestle - dunnhumby Shop, shopper behaviour and insights, retail media
Unilever - dunnhumby shop, shopper loyalty, customer insights retail
Danone - dunnhumby shop, shopper loyalty, customer insights retail
Coca-Cola - dunnhumby shop, shopper loyalty, customer insights retail
L'Oreal - dunnhumby shop, shopper loyalty, customer insights retail

The latest insights from
our global experts

Harnessing the true power of Retail Media: 10 pitfalls to avoid
dunnhumby Consumer Pulse 2024: planning ahead for Europe’s post-inflationary era
Retail Data Analytics: Assortment, Improve inflation strategies, Customer Experience, Category management, Shopper insights
Begin your journey to intelligent brand growth

Speak to the dunnhumby team today

Contact us