Pöttyös Kakaós Tej

Find out how the launch of Pöttyös Kakaós Tej achieved category uplift of 38% in the first nine weeks.

Pöttyös Kakaós Tej case study - customer data science and insights led to growth in sales
38%

category uplift

45%

of purchasers new to category

FrieslandCampina is one of the world’s largest dairy companies, providing a range of products from milk and yoghurt, to cheese and desserts. Using market research, they determined there was very little support behind the brands in the cocoa flavoured drinks category and took advantage of this gap to launch Pöttyös Kakaós Tej.

Bringing this new product to its customers was top priority for Tesco, who worked with FrieslandCampina to plan the launch campaign. By adopting a collaborative approach, Retailer, CPG and dunnhumby were able to align their objectives which paved the way for campaign success.

The media and messaging of the campaign really hit home with customers, driving sales that generated category uplift of 38% and introduced many new consumers to this category. Building on this success, FrieslandCampina repeated the campaign several times after the initial launch campaign.

Download the full case study and discover how FrieslandCampina:

  • Worked collaboratively with Tesco to bring the new product (Pöttyös Kakaós Tej) to market
  • Used customer data to create an effective launch campaign
  • Generated category uplift of 38%
Download case study

More case studies

Halo Top

How Halo Top became Tesco’s second-largest luxury ice cream brand in six months, and the UK’s third-largest within one year.

Red Bull

Find out how embedding Customer Data Science in assortment decisions let to 54% cross-shopping growth.

Helping retailers and brands perfect the science of shopping
Ready to get started?

Get in touch and discover how we can help you succeed by putting your customers first.

Contact us