dunnhumby Hungary


dunnhumby Hungary

DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.

About dunnhumby Hungary

dunnhumby was established in Hungary in 2008 to help put the customer at the heart of Tesco’s business decisions — and those of its suppliers. Together, we develop insights based on shopping data gathered from over three million baskets every week. dunnhumby Hungary enables the companies with which we work, including P&G, Coca-Cola, Unilever, and Sole Mizo, to use this insight to deliver a better shopping experience and more relevant marketing to their customers.

The dunnhumby Hungary team has a wealth of international experience ensuring that ranging, pricing, promotions and other retail decisions meet customers’ wants, needs and desires. Customers repay that loyalty with their own, buying one more product, one more time – or put simply – growing clients’ brand value.

The team, based in Budapest, is currently working with a continuously growing client base of nearly 40 prestigious companies across a large number of categories.





Tucked cosily inside of the sprawling Tesco headquarters building in Budaörs, our office fosters collaboration — the only thing between a member of our Manufacturer Practice, Solution or Media teams and Tesco is a quick walk down the hall. We were never much for phone tag, anyway.

Located just ten km outside of Budapest, our office offers beautiful hillside views — or an intimate glimpse of Tesco shoppers, depending on which way your windows face.

Year established:


Country Head:

Stephen Russell 

Number of dunnhumbians:





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