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Tesco Media and Insight Platform Extends The Trade Desk Partnership
Tesco Media and Insight Platform has extended its partnership with The Trade Desk. Their collaboration allows advertisers to plan and execute campaigns using Tesco consumer data without the need for third-party cookies, an ever-relevant objective in the privacy-centric ad landscape.
dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk
Tesco Media and Insight Platform, powered by dunnhumby, has extended its partnership with The Trade Desk to give advertisers direct access to anonymised audience segments on the platform.
Family Dollar implements AI tech for category management, merchandising
Family Dollar’s platform powered by Dunnhumby consists of two AI-driven platforms: Dunnhumby Assortment, launched earlier this summer, and Dunnhumby Shop. The former will provide predictive analytics to determine which products should be in which stores, while the latter provides insights to consumer shopping behavior and determines category trends, according to the press release.
